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High-Quality Leads for
Insurance & Finance Brands

Auto, Home, Health, Medicare, Loans & Home Improvement
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About Us

We’re a performance-driven lead generation partner focused on delivering high-intent insurance and finance leads across the U.S. Our approach combines strict compliance, deep media buying expertise, and data-driven funnel optimization to ensure consistent, scalable results for our clients.

We build transparent, reliable acquisition systems designed for brands that demand quality at scale.

Our Verticals

We generate high-intent leads across six core insurance and finance categories, each supported by compliant funnels and segmented traffic.

Every vertical is optimized for quality, targeting, and real-time delivery to help partners scale efficiently.

Trusted Lead Generation
at Scale

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Traffic Sources

We generate high-intent traffic across multiple channels, ensuring that every lead passes strict quality standards before reaching our partners. Our multi-channel strategy allows us to capture consumers at different stages of the decision journey and deliver leads that consistently meet advertiser-defined criteria.

The core metric that matters most to insurance carriers is Lead Match Rate (KPI Match Rate). By optimizing traffic sources, funnels, and targeting, we maximize KPI Match Rate and reduce wasted volume.

We also track additional metrics crucial for evaluating real lead value: Contact Rate, Quote Rate and Bind Rate. These metrics ensure that the leads we deliver not only meet data requirements but also perform in real sales environments

We generate high-intent traffic across multiple channels, ensuring that every lead passes strict quality standards before reaching our partners. Our multi-channel strategy allows us to capture consumers at different stages of the decision journey and deliver leads that consistently meet advertiser-defined criteria.

The core metric that matters most to insurance carriers is Lead Match Rate (KPI Match Rate). By optimizing traffic sources, funnels, and targeting, we maximize KPI Match Rate and reduce wasted volume.

We also track additional metrics crucial for evaluating real lead value: Contact Rate, Quote Rate and Bind Rate. These metrics ensure that the leads we deliver not only meet data requirements but also perform in real sales environments

Facebook Ads

We scale high-quality lead generation on Facebook using broad audiences, segmented interests, pre-landers, and quiz funnels that warm up users before submission. Ongoing testing of creatives, formats, and user flows helps us identify winning angles that boost engagement and improve KPI Match Rate across insurance and finance verticals.

Our compliance-first approach ensures every funnel meets platform policies, while our optimization systems maintain stable lead quality even at higher spend. With structured testing, real-time analytics, and strong quality controls, Facebook remains a dependable, scalable source of converting traffic.

Google Ads

Google delivers the highest-intent traffic from users actively searching for insurance and finance solutions, making it one of the most reliable channels for consistent lead quality. We target keyword groups aligned with real consumer intent and build campaigns that capture users exactly at the moment they’re ready to compare quotes or request information.

We run Search, Display, and Performance campaigns supported by optimized landing pages, strong ad relevance, and real-time lead delivery through API integrations. This approach allows us to scale efficiently while maintaining high conversion rates, clean data, and predictable acquisition performance across all major U.S. markets.

TikTok Ads

We use TikTok’s creative-first environment to capture attention quickly and move users into high-performing quiz and pre-lander funnels. Short-form videos, rapid testing cycles, and strong hooks allow us to identify winning concepts that drive engagement and reduce acquisition costs across insurance and finance verticals.

With a compliance-driven approach and optimized user flows, we maintain lead quality while scaling spend. Real-time analytics, structured A/B testing, and strict funnel controls make TikTok a powerful, reliable source of high-intent traffic that converts.

SEO

We build SEO-driven funnels that attract long-term, high-intent organic traffic across insurance and finance verticals. Through content hubs, quiz pages, and optimized landing structures, we capture users actively researching coverage options, financial products, and comparison guides. This creates a steady flow of warm leads with predictable acquisition costs.

With a compliance-focused strategy and continuous optimization, we maintain strong visibility and lead quality over time. Real-time analytics, ongoing content improvements, and technical SEO enhancements ensure organic search remains a reliable, scalable source of converting traffic.

SMS Marketing

We use SMS to generate high-intent leads through warm outreach sequences and precisely targeted messaging. By segmenting audiences and timing messages effectively, we drive strong engagement and prompt users to complete form submissions or revisit funnel steps. Fully TCPA-compliant data sources ensure every campaign meets strict regulatory standards.

With real-time performance tracking and ongoing optimization, SMS remains a consistent, cost-efficient channel for converting interested users. Structured testing, message refinement, and quality controls help maintain high response rates and deliver a reliable stream of leads across our verticals.

Email Marketing

We leverage email to nurture and convert opt-in audiences through targeted sequences, offer rotation, and warm reactivation flows. By segmenting users based on intent, behavior, and vertical, we deliver messages that drive consistent engagement and encourage high-quality form submissions. Our approach keeps email compliant, structured, and aligned with real lead demand.

With continuous testing, performance tracking, and content optimization, email remains a low-cost, high-intent acquisition channel. Automated workflows, refined messaging, and strict data hygiene ensure reliable deliverability and a steady stream of converting traffic across all major verticals.

Why Leading Brands Choose Us

Lead quality verification

We validate every lead through multi-step checks before delivery.

Fraud Prevention

Advanced filtering blocks bots and low-quality traffic instantly.

Custom Funnels per Vertical

Each vertical receives tailored funnels optimized for intent.

Transparent Reporting

Clear performance dashboards provide full visibility into results.

Contact Us

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Work With Us

contact@tide-flow.io

Adress

1603 Capitol Ave, Suite 413 C1080
Cheyenne, WY 82001